Al Jazeera Al Murtafa Company aims to contribute to the goals of the Saudi Green Initiative and the Middle East Green Initiative through various environmental efforts, including:

• Implementing tree planting and rehabilitation activities for trees and shrubs in their natural habitats, thereby increasing forested areas and vegetation cover.

• Focusing on the use of native species such as juniper, tamarisk, sidr (Ziziphus), and wild fig, which are highly adaptable to harsh climate conditions like drought and high temperatures.

• Rehabilitating degraded areas such as forests, rangelands, coastlines, and local parks through sustainable afforestation programs.

• Contributing to soil quality improvement and the restoration of biodiversity in targeted areas.